Client deliverable · ← Back to Client Portal
Client deliverable · ← Back to Client Portal
Clear ownership so the 12-month franchise sales program, FDD compliance, paid media, content, and site research move forward without gaps.
Owns the overall sales process from qualified lead to discovery day to FDD delivery and close. Manages lead scoring, discovery call scripts, and the handoff to legal/compliance. Tracks cost-per-qualified-lead and cost-per-discovery-day. Primary interface with AIG on campaign performance.
Maintains the current FDD, manages registration and renewal in the 13+ registration states, reviews all marketing materials (website, ads, LinkedIn posts, video scripts) for earnings-claim and offer language. Provides the registration-status map that gates geo-targeting. Advises on when an inquiry from an unregistered state can be answered without constituting an offer.
Builds and optimizes LinkedIn Ads (seniority, industry, title targeting), Google Search and YouTube campaigns (high-intent franchise keywords with strict negatives), and Facebook/Instagram video/retargeting. Implements conversion tracking, lead forms, and audience exclusions. Reports weekly on spend, qualified leads, and creative performance. Coordinates with compliance before launching new ad copy.
Produces founder stories, park walkthroughs, attraction highlight reels, and short explainers of the support system and multi-attraction model. Ensures all video has captions and transcripts for SEO/AEO. Supplies creative assets to the paid media owner. Maintains the franchising page and supporting content so it answers investor questions without unregistered claims.
Continuously monitors vacant 30,000–90,000+ sq ft big-box and anchor spaces (former Sears, Macy’s, Kohl’s, Big Lots, etc.) using LoopNet, CoStar, and broker relationships. Scores locations for parking, highway access, family demographics, and competition. Feeds promising sites into franchisee conversations and the discovery-day agenda. Aligns with the support system Galaxy already offers for site selection.
Provide authentic voice for LinkedIn thought leadership and video. Host in-person discovery days at the Raleigh flagship. Approve final messaging. Ensure operational excellence at the flagship remains the best sales tool.
Paid media performance review (qualified leads, spend, creative tests). Compliance check on any new ad copy or page updates. Lead pipeline status.
Registration-state progress update. Site-research pipeline review. Content calendar (LinkedIn posts, video releases). Cost-per-qualified-lead and cost-per-discovery-day dashboard.
Full plan review against the three tiers. Budget reallocation based on channel performance. FDD renewal calendar check. Discovery-day feedback loop into messaging.
Prepared by Accurate Information Group · October 13, 2026.