Confidential · Client Deliverable · ← Back to Workspace · Client Portal
Local Services Ads and Google Search for USHA Delmarva. September LSA was efficient. The latest two-week Search window spent more to earn one additional conversion. October LSA is lighter and still entirely phone leads.
Two products, two clocks. LSA is shown by calendar month. Search is the two-week comparison from the October 8 Google Ads pull. They should not be added together.
Every charged lead in both months was a phone lead. Message spend and message leads were $0 and 0. October is month-to-date through the October 13 pull, even though the Google date control reads Oct 1–31.
No message leads in either month. The profile is being found and called, not messaged.
Top impression rate stayed above 90%. The ad is rarely buried under unpaid results.
Fewer impressions and a higher cost per charged lead. Treat October as partial, not a full-month verdict.
AIG-Search is the only active campaign. Compared with September 10–23, the September 24–October 7 window gained a conversion and lost efficiency. Average CPC more than doubled.
| Metric | Sep 24 – Oct 7 | Sep 10 – Sep 23 | Change |
|---|---|---|---|
| Impressions | 935 | 825 | +13.3% |
| Clicks | 69 | 65 | +6.2% |
| Click-through rate | 7.38% | 7.88% | −0.50 pp |
| Average CPC | $9.71 | $4.77 | +103.6% |
| Total cost | $670.26 | $309.89 | +116.3% |
| Conversions | 4.00 | 3.00 | +1 |
| Conversion rate | 5.80% | 4.62% | +1.18 pp |
| Cost per conversion | $167.57 | $103.30 | +62.2% |
Bars are scaled to the larger of the two periods. Cost grew far faster than clicks or conversions.